LO2 KTA6 - Genre Of Festival Decided. Moodboard Of Target Audience Interests And Full Demographic Profile Created.

Steel City Festival

To Make: 

- logo (+ Slogan)
- Magazine 
- Ticket
- A5 Flyer
- Billboard Poster

Genre Decided - Rock 

Mood-board

Colours: Red, Black, White, Blue 

Sponsors

- Blue banana
- Rocky Horror 

Theory 

1. John Heartley (1987) suggested that media produces create invisible fictions of their target audience 

2. Ien Ang (1991) Similarly argued that all media producers create imaginary entities of their target audience before creating a media product. 


Demographic Data

85% Male.

15% Female.

32% Under 18. 

2% Disabled.

24% Mixed Race.

16% black.

60% White. 

91% Atheist.

73% Students.

44% Play An Instrument. 

36% Read Rock Magazines Regularly.

98% Are Uses Of Social Media.  

Average Audience Member

James is a student and in his spare time likes to listen to rock music in his room, for him though nothing comes close to been at a live event with thousands of people having the time of his life. 

James is a user of social media and likes to keep up with the local crazes, whether that's clothes, TV series or games. He also is a regular reader Rock Sound and other rock related magazines. However James also spends a lot of his time in HMV as it provides him with all his interests in one place, allowing him to build his collection of music, games and films. James is also part of a big friendship group, but this mostly stems off his social media connections, nearly all his friends share the same tastes in music and always goes to concerts with a big group of friends. 

James as a student prefers his fizzy drinks to most drinks, been a big consumer of coca-cola (and their other products, Fanta etc.) Saying that James likes the idea of subway and their motto of eating fresh, he even has a membership card (Subcard), so he eats there whenever he can. 

James has visited many concerts and festivals and likes to participate in them regularly often 2 or 3 times a year depending on what's on. He mostly sticks to Rock and the other variations of Rock (Indie, classic etc). This leaves him supporting various artists like AC DC and Green Day. 

Mood Board

 

Copyright Law

Copyright - "Is a legal concept, enacted by most government, giving the creator of an original work exclusive rights to it, usually for a limited time". This means that it is illegal to use or copy work that has been copyrighted without the creator's/licence holder's permission.

Today with the proliferation (Rapid increase) and speed of file transfer over the internet and mobile technologies the issue of copyright has become more of a problem. 

Copyright stops people from stealing other peoples work (the original) and making profit off it. 

Pirating Websites

- LimeWire
- Watch32.com

Creative Commons

This is a non-profit origination based in mountain view (California) devoted to expanding the range of creative works available for others to build upon legally and to share. 

http://creativecommons.org

To Consider 

Wether we are using copyrighted material, take me sure we are not. If we are to take images to take it from websites like CC. 

LO1 KTA4 - Notes & ASA Research

Advertising Standards Authority (ASA) - A non-statutory (No power to prosecute) body but provides a code of practice for advertising.

Adverts

- Adverts should not cause offence.
- Adverts should not glorify alcohol, sexual activity, drug taking.
- Adverts should not cause harm to children.
- Adverts should not be misleading.
- Adverts should not give false information about what they are selling/promoting or exaggerate claims made.

ASA covers broadcast media (TV, web, radio, film trailers) and print media (Magazines, newspaper, direct marketing).

Banned Adverts

Ihr Optiker (German optician)

http://www.buzzfeed.com/copyranter/the-definitive-list-of-funniest-banned-commercials

- Promotes sexual activity. Not suitable for younger audiences, misleading sexual content, maybe offensive to some women. 

Natile Portman Dior Advert

http://www.mccgp.co.uk/marketing-news/public-relations/misleading-natalie-portman-dior-ad-banned/3258/

- The eye lashes are photoshopped. False advertising/exaggeration of the product. Misleading to consumer advert. 

Russian Tampon Commercial

http://www.youtube.com/watch?v=6mUG29hPS4Y

- Has overused gore, inapropriate content.

Starter Task

1. What should a logo look like?

- Simple
- Have a name
- Have colours
- Memorable
- Recognisable
- Attractive

2. Where should a headline act be placed on a poster?

At the top

3. What 'C' words should we remember when analysing a media text?

- Convention
- Connotation

LO1 KTA3/5 - Five, Well Chosen Pieces On Blog - Music Festival Campaign

5 Pieces Of Graphic Design

• Festival Of The Mind (Designed by Human Studios)

Purpose

To advertise the festival - Festival Of The Mind. To bring people to the festival and help it to gain in popularity, hopefully to gain wider audiences and to bring people good times.

Target Audience

People interested in "Ideas, culture and collaborations". It has performances, talks, exhibitions and activities. So it really for anyone interested in arts and media. 

Style

It uses bright colours to draw you in and then uses a banner effect for the text against the white. The text is in capitals to stand out, its a like a sans serif font, looks like impact.The anchorage here is the word "Mind" is bigger than the rest and it is over the brain looking part of the head. The mode of address here is the 3D effect on the text it looks like there is only a white edge around the text but actually it looks like a 3D effect where the text goes off into the top left.

Format & Layout

The format for this is very central, the colours start of dark at either edge and slowly become brighter as the face s appear. With the text very central it makes you focus on all the central objects like the faces and the text. The part "Of the mind" is also quite small so that it does not cover the image up and it is more visible. Whereas the "Festival" and "Mind" is quite big because it is based where not much is going on the picture. It has a banner effect because of this.

Content

As well as the picture the image has other adverts on it for example Its has the university logo on it and sheffield city council logo. This will be to show the support behind the event and encourage people to come along. 

This has no inappropriate content because it is not false advertising, it is a festival of the mind because its not only one thing that the festival does, so it is an expression of the mind. 


Website - http://festivalofthemind.group.shef.ac.uk/

• Firefly Music Festival 

Purpose

To advertise the event, to bring people along to the event, for people to have a good time and enjoy themselves and hopefully for their event to gain in popularity and gain wider audiences. 

Target Audience

The audience is for anyone but the website says you should attend with an adult. There we be alcohol served so forms of ID will also be needed. 

Style

Very old style. Different shades of blue and white. Apart. Distinctive borders. Very informative style. The Firefly logo Centralised easily visible. All the text is capitals (Apart from the logo) Which is a striking look. The main three artists are in different fonts to make them stands. It has a banner effect too, the block capitals help with this too. 

Format & Layout

Its not very centralised, but it keeps in a block shaped format and has distinctive borders. Sans serif font (like Impact).

Content

Includes distinctive borders and has a very old fashioned theme, the advert includes a website a date a place and a logo including a featuring artists list. 

Does not break any code because it has no inappropriate content and is not misleading.

Website - http://fireflyfestival.com/

• Tramlines

Purpose

To advertise the tramlines event in 2012.

Target Audience  

People who are fans of the facts, or generally like music and people looking for a good time, recommended that you are over 18 but if you are younger you need to attend with an adult

Style

Centralised style very blank around the outside and the start and end of the poster is very clear. There is a colour theme of pink/red to yellow and white font white and black are opposing colours to give a banner effect  and it is also a serif font so it stands out more. There are also strap lines to help categorise the three columns below the headline. All the content is within the circle of images, but a first looks like a semi-circle as the circle is quiet oval and the pictures are very faint. 

Format and Layout

The poster is very centralised all content is within the circle of images. The title is very central to a is very distinctive due to the big white bars covering the title. All other supporting text is below the title in quite small font. This will be because this is information you will look at when you have been looking at it for about a minute or so, rather than looking at it in a car for roughly 4 seconds. 

Content

It has the location of the events on the days, it has all the sponsor and images to advertise the event. 

Does not break any code because it has no inappropriate content and is not misleading.

Website - http://www.tramlines.org.uk/

• Mosbrough festival 

Purpose

To advertise the music festival "Mosborough Music Festival". Hopefully to get people to come along and enjoy the event etc, for them to earn money of this. 

Target Audience

People who are fans of music or the bands performing, the event is for all ages. "We have a Child welfare officer on site and a welfare point to meet in case you get split up from loved ones, a regular announcement will be made over the PA system." Drinks will be available so ID will be required. 

Style

The title covers roughly half the poster and is bright yellow/gold (Does fade outwards), so obviously the main message the producers want to get across is that there is a music festival coming soon in Mosborough".  The rest of the poster is Yellows, whites and reds. Colours which all have banner effects on the background as it is quite a dark background with different shades of blue and towards the bottom of the page white,yellows and greens to build up various swirl effects and and silhouette of a crowd. The style is quite simple in the fact that the layout and text is very plain and straight to the point (Quite serif).

Format And Layout

Everything on this poster is focused on the bright, bold text. It has all the other information below. It has all artists on the left hand side and all information like tickets etc on the right. So the format is nice and simple and easy to read.  It has the location and times right below the title so you can easily get all the details from the poster easily. 

Content

It includes all artists, website (& E-mail), date and times, Qr code, several supporting companies (Haybrook etc), ticket prices. 

Does not break any code because it has no inappropriate content and is not misleading.

Website - http://www.mosboroughmusicfestival.co.uk/mmf/

• Resistanz Music Festival Poster

Purpose

To advertise the music festival Resistanz and the bands that will be playing there.

Target Audience


People who are into industrial and electronic music. Or are interested in the event and are looking for new experiences. 

Style

Sticks to a house style of reds, whites and blacks. It gives a very industrial look to it. For example the border looks like chains surrounding the edge. It almost has a Russian theme to it, with the reds and block of colours instead of various shades of colour. Also had an interesting way of presenting artists, so some populate most of the poster in big fonts, then others in quite small fonts that aren't as visible as the others.

Format And Layout

Very tight and compact. The red blocks show the dates of the events. Then the text next to it is the artists who are playing on those days. Then at the bottom is the title of the event and location details. Most of the poster is in block capitals making it stand out. The problem with this poster is it quite hard to navigate (at first). However it is nicely divided and the titles are nicely formatted. The main advertising point of this poster is the artists. Unlike the mosborough its title doesn't cover most of the page, instead it is at the very bottom in roughly the same sized font as some of the artists names. 

Content

Includes dates that the certain artists are playing. Includes a time that the event starts and the location of the event.

Does not have any misleading points. Does not break any codes. 

Website - http://www.corporation.org.uk/resistanzfestival/

LO1 KTA2 - Write Up Of Technical Notes And Key Terms In Class By Completing A Basic Group Analyses Of A CD Cover And A Magazine Advert

LO1 - Related design pieces from 3 companies

V Festival Ticket

a) purpose = To allow the user passage into the festival
b)format = Ticket
c) content = Ticket Details, Bar codes, Logos, various comments/information, includes all needed information
d) style = Pink with white boxes and black text. Resembles other graphics from V fest. Cartoon style, with little characters across the bottom they are not very visible not distracting you from the rest of the ticket something you see peripherally.
e) layout = layed out like a standard ticket, but with graphics that overlap, which makes it look 3D and unique. 
f) target audience = People attending the event.
g) regulatory bodies = No offensive material on the graphic. 






http://p2.la-img.com/1475/29805/11777268_1_l.jpg

V Festival Flyer

a) purpose = to advertise V festival
b) format = Flyer
c) content = Dates, Logo, Sponsors, Graphic, Bands Playing, Location
d) style = Information on the right, graphics on the left. Contrasting green with purple, red text against blue stands out. Graphics are cartoons. Resembles other graphics but this time are colored and more detailed playing a bigger part in the graphic. Rays in the background connote big,power etc.
e) layout =   Information on the right, graphics on the left. Location then date then bands. 
f) target audience = People interested in V festival, Rock music, the bands playing, concerts 
g) regulatory bodies = No offence material all logos will have permission








V Festival Poster

http://tinypic.com/view.php?pic=s3ludy&s=5

a) purpose = to advertise V festival
b) format = Poster
c) content = Dates, Logo, Sponsors, Graphic, Bands Playing, time
d) style = Cartoon style graphics. Blue and white theme, Informative center justification, minimal graphics, basic colour, has sponsors across the bottom not a primary focus, Text gets smaller as the graphic goes on, main focus is the top half as that has the biggest text.
e) layout = All graphics and information centralized, divided into two columns
f) target audience = People interested in V festival, Rock music, the bands playing, concerts 
g) regulatory bodies = No offence material all logos will have permission

Tramlines Flyer

a) purpose = To inform the viewer about the event. 
b)format = Flyer
c) content = Bands playing, dates, website details. 
d) style = Lime colour with a yellow border - looks like an old poster, aged. Doesn't follow the regular Tramlines graphics, usually red and black. Uses traditional text - rounded easy to read, variety of texts, different for each band - makes other stand out. Roaming Son stands out the most been one of the most important due to its black outline. White contrast well with the green.
e) layout = Simplistic border. Clearly divided sections (Event name,logos etc - bands playing, dates - More details)
f) target audience =  People interested in V festival, Rock music, the bands playing, concerts
g) regulatory bodies = No offensive material on the graphic. 



Tramlines Poster

a) purpose = To inform the viewer about the event. 
b) format = Poster
c) content = logo, dates, times, bands, has social network links on it.  Has all needed information.
d) style = Informative, not many graphics, split into days. Follows regular tramlines graphics, Simplisitic, heavily word based. 
e) layout = Black and white red highlights, low opacity image in the background.  Left justification. 
f) target audience =  People interested in Tramlines, Rock music, the bands playing, concerts
g) regulatory bodies = No offensive material on the graphic. 



Tramlines T-shirts

a) purpose = allows the user to promote the event serves as a form of clothing.
b)format = T-shirt
c) content = Tramlines logo, dates.
d) style = Minimalistic, one graphic, centralized. Different coloured logo for different days - is unique. Simplistic, range of colours.
e) layout = Centralized, logo largest image, small text. 
f) target audience =  People interested in Tramlines, Rock music, the bands playing, concerts


g) regulatory bodies = No offensive material on the graphic. 

Doc Fest Web Banner

a) purpose = To advertise Doc fest
b)format = Web Banner
c) content = Date, Title, web link, graphic
d) style = Modern, dark colours, greys, pink features. 
e) layout =  "Doc Fest" and the sheep are the main focus been put near the centre, bar across the bottom to link and a date at the side.  Date is put separately - the most important piece of information, easily stands out from the rest - but not the main focus.
f) target audience = People wanting to buy tickets for doc fest
g) regulatory bodies = No intended offensive material on the graphic. 




Doc Fest Merchandise

a) purpose = To advertise Doc fest, allows user to use for piratical purposes 
b) format = Clothing and bag.
c) content =  Text, logos, white stripes - contrasts with pink and black.
d) style = Modern, Jet black, pink text.  Follows Doc fests house style, sponsors all on one line. text is the main focus stands out the most, logos are small and in the corner so that they do not stand out.
e) layout =  Text centralized. Logos small and above Text is the main focus, throughout all merchandise here and throughout most doc fest graphics. Doesn't have a main image. Text based.
f) target audience = People wanting to have a bag or clothing or even promote the event, show appreciation. 
g) regulatory bodies = No intended offensive material on the graphic. 

Doc Fest Poster



a) purpose = To advertise Doc fest
b)format = Poster
c) content =  Text, logos, dates 
d) style = Pink, rough, minimalistic, informative, sponsors next to the logo. Clear layout, date is the main focus.  Dotted lines - looks like a type writer, old style. Follows doc fest style from all graphics 
e) layout =  Dates is the main focal point; taking up most of the graphic . Logos smaller above
f) target audience = People interested in Doc Fest. 
g) regulatory bodies = No intended offensive material on the graphic. 

LO1 KTA1 - Write Up Of Industry Professional Notes On Blog

Human studios - Nick Bax

Human is a graphic design company built up of around 6 people."Established in 2007, Humanstudio is a creative agency with global credentials and substantial collective experience." A average group of graphic designers would usually consist of 20-30 people. Nick Bax is lead owner of Human studios and their work ranges all over, they have worked on films, games, websites, music, apps, branding and galleries. 

Here is some of there work and their website: http://www.humanstudio.com/#single/0/

Clear Channel Uk

"Clear Channel boosts brands by inspiring and motivating people with powerful out-of-home campaigns founded in a uniquely flexible approach to creativity and planning.

Not only can we provide a portfolio that is unbeatable in its diversity and reach, but our quality of thinking means that we can put it to work in smart and distinctive ways, making timely connections between advertisers and their audiences. 

Above all, we want to help create advertising that delivers results, and collaborate closely with advertisers to achieve this goal, ensuring our relationships are more like partnerships, so that we can be proud to be the outstanding out-of-home media partner.

Clear Channel UK enables brands to meet and engage with people when they're out and about. Our expertise, gained over 40 years, means we understand how to showcase powerful and effective campaigns through our investment in the highest quality sites, new technologies and the latest planning tools. Our partnerships with advertisers, agencies, local authorities, major multiples, shopping malls and major landlords have created a national network of 60,000 sites that reaches people in the public social space, drives footfall and generates word of mouth.

In our work with more than 300 local authorities in the UK, we are constantly striving to support the communities we are present in.  Our out-of-home contracts have been designed to give benefits to those communities through substantial investment by Clear Channel.  We ensure that all of our street furniture products combine clean, modern design with the bespoke, practical needs of each local authority. Clear Channel also absorbs all maintenance costs in relation to our street furniture negating the need for councils to pass any such costs on to residents.

Clear Channel UK is part of Clear Channel International (CCI) which works with advertisers to create inspiring out-of-home advertising campaigns in 30 countries across Europe and the Asia-Pacific region. The company has a growing portfolio, which is currently made up of over half a million displays, which span traditional and digital formats on roadside billboards, street furniture and in retail, point of sale, airport, transit and lifestyle environments. It employs over 5,000 people and, in 2010, its revenue was $1,508m.

CCI is part of Clear Channel Outdoor Holdings, Inc (CCO), the world’s leading out-of-home advertising company with operations in 44 countries. CCO is, in turn, 89% owned by Clear Channel Communications, Inc the global media and entertainment company. The remaining 11% of CCO is traded on the New York Stock Exchange."

www.clearchannel.co.uk/‎

Pieces Of Terminology I Have Learnt

Pieces Of Terminology I Have Learnt

Denotation - 'What is in the frame' 

Mise-En-Scene - 'The literal meaning of an image or graphic' 

Preferred Meaning - 'The carefully constructed meaning the media position us to accept'

Leading - 'The spaces between lines of text'

Kerning - 'The spaces between letters'

Gutters - 'The gaps between the columns of text' 

Denotation -  literal meaning

Connotation - suggested meanings