V-FEST
"The V Festival is an annual music festival held in the United Kingdom during the penultimate weekend in August. The event is held at two parks simultaneously which share the same bill; artists perform at one location on Saturday and then swap on Sunday" - Wikipedia.
This event is successful as it has big artists such as Beyonce, Kings of Leon, Jessie J. Names that people know rather than smaller groups with a smaller fan base. It has also been running for 6 years meaning it will have annual fans that will come every year.
Virgin throws in adverts like "When you’re having a great time, we know you want to shout about it – whether that’s uploading your photos or tweeting mates to tell them what they’re missing. That’s why, thanks to Virgin Media’s superfast fibre optic broadband, we’ve got free WiFi points across the site." - V-Festival website.
Virgin Media provides services like telephone, TV and broadband internet. The company has been a subsidiary since June 2013 of Liberty Global.
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